Presentation by Sarah Crowley, SNP VP Marketing and panel discussion moderated by Linda Cornish, SNP President & Founder, with a cross-section of seafood industry leaders providing insights from multiple perspectives on the impact of the Fall in Love with Seafood national seafood promotion campaign. Answer questions such as:
- RETAIL
- The strategy and Logistics of launching ‘Fall in Love with Seafood’ at retail
- How to promote the full breadth and depth of seafood offerings?
- How to move consumers down the purchase path?
- How to craft a communication strategy that is relevant and engages consumers?
- How to break through the social & digital clutter?
- What channels and media are most effective?
- How to measure success?
- FOOD Service
- Pilot campaign overview
